Interview
My focus now is to strengthen the fundamentals of Guinness Nigeria
Last Thursday the Managing Director of Guinness Nigeria PLC had a chart with Financial Vanguard in his office. He spoke about the half year result of the company, strategies being put in place to reposition Guinness for better performance and other
Excerpts
Can you give us a background of yourself, where you are coming from and where you are now, I am not talking about Guinness but you as a person
Am fairly well known to most people around Nigeria, for those who may not know me, I am Seni Adetu, the Chief Executive of Guinness Nigeria, I have resumed now for about eighteen months and in that period, we’ve made big stride for Guinness Nigeria Plc. My vision for the company clearly, is to build a company that is seen and respected for best performing; most trusted and respected company in Nigeria, which is my ultimate goal. At this point in time what we are doing is to set the foundation, the platform to enable that happen. So we are looking at areas that people around us, performance around us build on reputation. And I have always said to people that holistic delivery of two sorts of three pillars that enables you claim you are the best performing in the country.
Guinness has been around for a while, are you saying you are laying a new foundation or you are reengineering for a different purpose?
Just like I said, is more like building a platform for the future, Guinness has been in this country for over fifty years, has been incredibly successful in that period, and so what we are doing now is to build the platform to accelerate the trajectory of success of Guinness Nigeria. The market environment is changing, the competitive environment is changing our focus now is to strengthen the fundamentals of Guinness Nigeria in a way that we are able to leverage the opportunities that are showing up in the market, and address some of the challenges that we beginning to see in the market.
What are these strategies?
Our strategies are very clear, first is that we have to strengthen our core brands like Guinness, Harp, we want to make sure that we create and sustain an advantaged growth consumer, in other words in terms of distribution within just being able to create an intensity of distribution that enables what we call an arms reach availability, every time a consumers goes out to look for any of our brands, we don’t want him having to stress himself to reach our brands. We want to leverage our expertise in relation to build scale, so we’ve introduced new brands in the market and that will really excite the consumers. We’ve got the strategy around creating sort of a bigger stronger efficiency in our core structure, taking cores out to be able to invest in the business is exactly one of the things that we are doing. And finally, at the end of the day, the most important thing I say to people is that whatever strategy you come up with, you’ve got the to have the talent to support that, so guaranteeing our strategies and our plans with the right talent is very big for me. In a nutshell, is really about brands, innovation, consumer, cost efficiency and talent.
From what you have said, is that your refocusing, reengineering, is that what inform the result you’ve just released?
The result that we’ve just released is a function of several things, first clearly is that we’ve got a very rich portfolio of brands that are adored by consumer in the different categories, when you think about the brands like Guinness, Harp and Malta Guinness are the brands that are really adored by the Nigerian consumers. However, what we’ve seen in the last six months of the result that we are announcing, is a softness in demand, primarily we are partly on account of the dip in the discretionary income of consumers but also as a result of the fact that perhaps we have been aggressive or bullish with our pricing, that’s just one part of it, secondly is the fact that we are seeing a down trading in the market by way of consumers going for more affordable cheaper brands in the market today. Our brand as Guinness Nigeria typically play in the premium and mainstream and so over the years we haven’t built scale in the value segment which is the low end where so many others are and therefore we are seeing an opportunity there. So our inability to play strongly in that segment obviously affected our performance, the last thing that really impacted on performance in the result that we’ve just announced has been the challenges that we still have with our distribution, because where our brands exists, where they get to, people love us, people drink us, like I said before our brand is the most adored.
You only drink a brand that you see on the chief and therefore if you flip over those challenges that I have just talked about then you get the reasons why we are confident that the business will come back and turn around because the aggression around pricing and the fact that we were price disadvantaged versus our competitors in the market place we have addressed. We did a price row back in October, we went up in October we rowed back in January, and we row back the price in January on harp and Malta Guinness, the price disadvantage that we had against competition where they were priced than us we have addressed. The other point is really around the value brands that I talked about before. Now we have a brand called Dubic which is intended to explore the opportunity within that segment where people are buying their Bear for N150.00, so our Dubic should really serve that purpose for us. The last bids around row to consumers in other words distribution there is real intense work going on to help us address small distribution challenges, especially when it comes to things like the outlet coverage; how we cover the outlets, the off trade account, where typically you see them in the open markets, that is an area we haven’t played effectively as we would have liked to, things like rural distribution and so on. That is why we believe that if we address all those opportunities, the head room for growth for Guinness Nigeria is very solid and that is what keeps us motivated.
Hope I am not making the mistake of confusing you for Nigeria Breweries; you have an outsourcing distribution network before, is it?
The outsourcing in the sense that we use third party before, and that is what we are still using.
You are having problem with it?
No! am not suggesting that.
The issue of distribution challenges if you have a third party that is doing the distribution and of course there are challenges, what are these challenges?
The challenges in terms of the reach and the strength of that, so you could argue that though we have third party operators who we call distributors you could argue that perhaps we need more distributors especially for the rural areas, so if you are going into the hinter lands, the level of availability of our brands is sort of lower than what you get in Urban areas like Lagos, Abuja and Port Harcourt, and that is the bid that we working on. Is not all, I say with emphasis, to suggest that we are not happy with the distributors that we have, we are just saying that perhaps there is an opportunity for us to strengthen further into rural areas as some of our competitors do. Remember that some of our competitors actually acquired some businesses, which were in the rural areas where as we have taken the consolidation model approach where we have big breweries that we invest in, there is no right or wrong, they both have their pros and cons but the important thing is that whether is one brewery or ten breweries you want to make sure that when a consumer calls at an outlet to ask for your brand the brand is indeed available. That is the project that we are working on, so this is an opportunity, I should say and not a challenge in the way that you see it.
Challenge and distribution, does this have to do with the security challenge we are having in the north east?
Certainly, if you look at the north, there are parts where you can go freely requesting for an alcohol drinks company, and there are parts that today for security or other reasons you have to probably limit your movement and your penetration. It is what it is, our job as business men is to find ways to work around these challenges and create opportunities for ourselves in the sense that if you don’t shape your destiny, circumstances are going to shape them for you. This is really about us shaping our destiny and the future of Guinness Nigeria.
What is the acceptance level of your Dubic and Alvaro in the market?
One of our strengths and the biggest basis of joy for us is in the quality of our innovation, some of the new brands that we have put in the market in the last 18 to 24 months have done very well, brands like Sinapp, Dubic, like you mentioned Alvaro. Alvaro to a lesser extent because it is brand new in the market, but Dubic is doing very well is the brand that will enable us to really play well, in the value segment that I mentioned before, the N150 price point as of today bear segment. What we are doing now is really rapping up distribution for the brand with a view to ensuring that we are competitive. For alvaro, is our first entry into soft drinks keep malt at separate category. We have good reasons to believe that, that brand is going to be a big winner in Nigeria
Let’s go back to the performance issue, what are you expecting as reaction of shareholders as well as directors of the company?
The good news is that the board directors of the company understands that are really building a platform for a long term success of the company, we have the absolute confidence of the board of directors and the shareholders in what we are trying to create for the company. We believe that a year from now the success story will be absolutely amazing on account of the big changes that we are making now and structurally the things around pricing strategy and portfolio strategy and root consumer strategy. We are very clear of what we want to do, we lay on top of that our innovation strategy which is broken, and then you begin to see the reasons why we have confidence. The board is very familiar with this, they are confident and are really backing the management and local team to ensure that the confidence to turn it around is not missing the good thing is that is good for us to go out and execute flawlessly. To the extent that we are executing flawlessly, again we are confident in our team we are confident in our strategy.
Looking at it on the market, what impact does this have on your shares, Nigerians are interested in value, once prices are going up, everybody is happy, is beginning to show down turn people get scared, are you not afraid that investors will begin to dump your shares?
Not at all! the business that we run is not a business of one day or one month. Secondly, is a business that has a rich heritage of strong performances over the years. Our brands are still the most adored, when you talk about what marketers call brand equity, our brands are still the strongest in anyway you call in them in terms of brand equity. These are the reasons to believe that for the long term just has to be very successful. A dip of a quarter or an half will not make people who have signed up a long term partnership with us to be worried about their shares and others because at the end lf the day you don’t invest in the stock market for a day or a week, you do invest on a long term and that is why we are saying that we have confidence on the shareholders they are in the game for the long run and they are absolutely staying the course.
Looking at the result, it seems to suggest that you are losing market share to your competitors, especially like you said the lower end priced products.
It is so difficult to say who is gaining share or who losing share.
(Cuts in) Why?
The sources of data that we have are not completely, full proof and what you see companies reporting, certainly, is in the net sales revenue and you cannot deduce from net sale revenue who is gaining or losing share. What we know is that we have perhaps the most balanced portfolio in the market and it is the richness of our portfolio that will enable us to win in the long term. In a nutshell, I as a leader of the team am confident that we are clear on the issues that we face in the quarter, that is the period that we reported, we are very clear on the strategies that will enable us turn that around so that we see improvements going forward and we are confident in the team that we have. They have got the capability to help us in winning in this market. So all that we are doing now is reengineering some part of our business to enable us to win into the future and that is the game that we are playing
I was reading an analysis done by FBN Capital, and it was trying to suggest that the unit volume of stout which is your flagship has declined, the unit volume of harp has also declined, how and what is your reaction to this?
I have no idea what they have seen, because we typically do not report on unit basis
(Cuts in) From what they wrote, they said a conference call discussion.
We have an investors call and I am saying to you that I lead an investor call, on the investor call, we never talk of unit volumes, now it is not impossible for somebody to look at the net sales and then call it a unit volume or assume that the net sale is down marginally. What we do know is that these are brands that have been in the market for over fifty years. The performance of a quarter or a half, six months, does not change the fact that these brands are the most loved brands in Nigeria. We are very clear that the aggressive pricing that we applied on the brands in October, slow down its performance and that is why we are confident that having got the prices right we are better placed to grow the brands going forward. Is a very simple story, is as simple as a story I have told in my life. We all know that in an economy of our type, pricing strategy becomes critical and if your price is high or unreasonably high, especially compared to competition, it is no rocket science that there will be impact on volume and that is why am saying with emphasis that we have reviewed our pricing strategy, we have got it right we expect to see changes in our brands.
As a Nigerian managing an outfit like when you meet your colleague how do you feel and what do you tell them.
First, I feel privileged to lead a company that is this big and not just that it is big but one of the biggest in Nigeria and one of the biggest globally. But I will like to suggest that is a job that I have been long prepared for. this is my fourth managing director role, in that regard, I have not gotten to the seat by accident, is something I have been prepared for, sometime in 2012, I was actually voted for by force as the CEO of the year in East Africa and the last job that I did in East Africa was actually as big as Guinness Nigeria. I feel we’ve got the right leadership and I have got the right team without a doubt. We have really position this business to win the make up term, I just want you to watch in the space
What impact does power supply has on your operation as of today?
The insurgence of power is one that we have all talked about consistently and the reality of it is that in spite of the privatization that happened recently, we have not seen a significant improvement in the power supply. With the result of the likes of ourselves operating on self supplied gas infrastructure, gas piped all the way to source. The truth of the matter is that we all need power to come back, we need it for the manufacturing companies, we need it for the small and medium scale organizations, we need it for the homes, where consumption really take place, we need it for the bars. Is such a critical case of infrastructure in the value chain of every manufacturing company and also the beverage industry.
Interview
Why EU slams heavy tariffs on China electric vehicles—CIS
The European Union announced plans last Wednesday to introduce additional tariffs of up to 38 percent on imports of electric vehicles (EVs) from China. This announcement came as part of the provisional findings of an investigation launched by the European Commission in September 2023, which concluded that Chinese EV production benefits from “unfair subsidisation, which is causing a threat of economic injury to EU BEV producers.”
What are the preliminary tariffs announced by the European Commission?
The European Commission’s preliminary tariffs range from 17 per cent to 38 per cent and would apply on top of the European Union’s standard 10 per cent car tariffs. The tariffs cover imports of new electric vehicles “propelled …. solely by one or more electric engines” coming from China. They do not cover hybrids, nor do they cover individual EV inputs such as batteries. Tariff rates would vary depending on the automaker and were purportedly calculated according to estimates of state subsidisation for BYD, Geely, and SAIC, which were included in the commission’s sample of Chinese EV manufacturers. Automakers that cooperated in the investigation but were not sampled would be subject to a weighted average duty of 21 percent. Other EV producers which did not cooperate would be subject to a residual duty of 38.1 percent. Notably, these tariffs apply to not only Chinese automakers—but also to Western firms that make EVs in China for the European Union, such as Tesla, BMW, and Volkswagen. The investigation’s report did include a provision that permits companies not included in the sample to request an “individually calculated duty rate” at the definitive stage, potentially allowing Western automakers to receive lower rates.
Why did the European Commission announce these tariff increases?
The European Commission stated that the purpose of the tariffs is to “remove the substantial unfair competitive advantage” of Chinese EV supply chains “due to the existence of unfair subsidy schemes in China.” As with U.S. law and consistent with World Trade Organisation rules, EU trade anti-subsidy measures must establish that “imports benefit from countervailable subsidies” and that the “EU industry suffers material injury.” The commission’s announcement suggests that it identified sufficient evidence on both these accounts, although it did not disclose any specific findings. The commission reportedly sent letters to BYD, SAIC, and Geely in April saying that they had not provided enough information related to the investigation, suggesting that the commission would be forced to rely on the concept of “facts available”—which typically allows for greater leeway to impose higher duties. In China, Beijing and local governments have historically provided a wide range of support for domestic EV manufacturing, including purchase subsidies, tax rebates, and below-market loans and equity. For instance, BYD received 2.1 billion euro in direct government subsidies in 2022. Although Beijing has recently dialed back purchase subsidies, softening domestic demand combined with high manufacturing capacity have encouraged domestic automakers to offload excess inventory to foreign markets—particularly Europe, where Chinese EVs often sell for at least 20 percent more than the same models can fetch in China. EU imports of Chinese EVs surged from $1.6 billion in 2020 to $11.5 billion in 2023. Chinese and Chinese-owned EV brands grew from 1 percent of the EU market in 2019 to 8 percent in 2022, with the European Commission warning that figure could reach 15 percent by 2025. While these figures do not yet indicate Chinese market dominance, rapid Chinese share growth and long-term ambitions—such as BYD’s commitment to reach 5 per cent of Europe’s EV market—have created alarm in the European Union.
Given that Chinese EVs have already entered the European Union in large numbers and many European automakers rely on Chinese manufacturing, it is unlikely that the new tariffs are designed to fully block off these imports. The commission explicitly indicated as much in its stated aim “not to close the EU markets to [Chinese EV] imports.” That said, the commission no doubt sees a surge of Chinese EVs as a threat to its burgeoning EV industry—which is already being squeezed on margins by inflation and high interest rates. Many EU observers see parallels between the surging EV imports and the rise of Chinese solar panel imports in the 2000s and 2010s, which critics credit with the erosion of Europe’s solar manufacturing base. The commission wants to avoid a similar fate for European EV manufacturing.
How are the European Union’s new tariffs different from recently announced U.S. tariffs?
Although it comes just weeks after the Biden administration’s tariff hike on Chinese EVs, the European Commission’s decision is notably different. While the former is arguably largely symbolic—given the small number of Chinese EVs currently being imported into the United States—and overtly protectionist, the latter is an attempt at a more narrowly tailored trade measure that balances (1) support for a nascent EV industry competing with a heavily subsidised competitor and (2) ensuring continued trade with Chinese manufacturing supply chains and China’s consumer automotive markets, which are both critical to the European Union’s auto industry. This distinction was apparent in the rhetoric used to describe the measures. The Biden administration adopted a directly protectionist tone, while the European Commission explicitly disavowed protectionist intentions and stated that the aim of the tariffs was to “ensure that EU and Chinese industries compete on a level playing field.”
Pursuant to these divergent policy aims, the EU tariffs differ from the U.S. tariff hikes in both their magnitude and scope. The Biden administration quadrupled existing rates to reach 100 percent tariffs for Chinese EVs—well above the upper bounds of the European Union’s measures. The U.S. tariff hikes apply equally across automakers manufacturing EVs in China, while the commission plans to apply more tailored rates based on subsidy estimates and levels of cooperation with the anti-subsidy investigation. The Biden administration’s measures also include EV components—namely, lithium-ion batteries—while the EU tariffs only apply to finished EVs. These differences also reflect the statutory authorities through which the tariffs were enacted. The United States used its Section 301 authority, which permits a broad range of actions in response to foreign trade practices deemed unfair. The European Union relied on its countervailing duty authority, which allows more targeted responses to specific subsidy rates. While they are clearly distinct from the U.S. tariff hikes, however, whether the European Union’s new measures can successfully strike a balance between protecting domestic industry and minimising disruption to its trade relationship with China remains to be seen. Much of this will depend on how China and its automotive sector choose to respond as well as whether the measures can enable greater pricing parity between Chinese and European EV brands.
What implications might the preliminary tariffs have for the European Union’s EV markets and its transition to clean energy?
The preliminary EU tariffs are unlikely to significantly reduce the growing tide of Chinese EVs entering the European market. A 2023 Rhodium Group study estimated that EU tariffs would need to reach the 45 percent to 55 percent range to make the European market commercially unappealing for Chinese manufacturers based on existing margins. While the proposed combined 48 percent duties on SAIC (and automakers “which did not cooperate in the investigation”) fall into this range, the rates for Geely and BYD remain below it. Even with the tariffs, BYD would reportedly still generate higher EV profits in the European Union than it does in China and could even pass along tariffs to consumers and remain lower priced than competing European models. China’s EV industry expressed low levels of concern in its initial assessments of the tariffs’ effects. Cui Donghshu, secretary general of the China Passenger Car Association, said that the measures “won’t have much of an impact on the majority of Chinese firms,” and Chinese producer NIO reaffirmed its “unwavering” commitment to the European EV market. Many Chinese automakers have also expanded their European manufacturing, a trend that is expected to accelerate in response to the tariffs. There is some evidence that European and U.S. automakers with operations in China could face negative impacts. The previously mentioned Rhodium Group study, for instance, found that duties in the 15 percent to 30 percent range could have a greater impact on the ability of Western automakers like BMW and Tesla—which produce EVs on slimmer margins than Chinese firms—to export from their Chinese manufacturing facilities compared to China-based automakers. Volkswagen, BMW, and Tesla have been among the most outspoken critics of the commission’s anti-subsidy probe and preliminary tariffs. Tesla has requested an individually calculated rate based on an evaluation of its subsidy rate, and it is possible that affected European automakers will do the same—which would likely lead to more lenient rates for Western automakers. The commission reiterated that the tariff hikes do not undermine its goal of transitioning to clean energy. However, tariffs could drive elevated EV prices in European markets—and therefore depress European demand for EVs. Tesla, for instance, has already announced price hikes on its Model 3 vehicles. The commission is also investigating Chinese clean technology such as solar and wind, indicating a broader reluctance to allow widespread low-cost Chinese green exports to enter the European Union as it attempts to build up domestic green industries, even if they would boost demand. The United States has also faced scrutiny along this front, with the European Commission expressing concerns about the adverse impacts of the 2022 Inflation Reduction Act.
How might China respond to these new preliminary tariffs?
China’s response to the preliminary tariffs could take many forms—most notably, retaliatory tariffs on European exports of cars and other goods. Beijing has mentioned the possibility of retaliation in areas like food and agriculture and aviation, as well as the possibility of a 25 per cent tariff on imports of “cars equipped with large displacement engines.” German automakers cited the risk of retaliatory tariffs as a key risk of the commission’s anti-subsidy probe, given that China represents the leading global market for passenger vehicle sales. China already announced an anti-dumping investigation into European liquor in January of 2024, which is expected to affect imports of French cognac. Chinese officials and automakers technically have opportunities to respond to these findings and encourage the commission to modify the countervailing duties before its final determination. Notably, Vice Premier Ding Xuexiang announced plans to travel to Brussels to “deepen” the EU-China “green partnership.” That said, Beijing has consistently rejected claims that its support for domestic industry constitutes unfair subsidisation in similar cases, and China’s Ministry of Commerce has called the tariff announcement a “nakedly protectionist act.” Additionally, Chinese firms have shown little willingness to cooperate with the European Commission thus far. Therefore, retaliatory measures seem more likely than successful further negotiations at this stage. Trade action would likely be limited, as China may be wary of a broader trade war due to potential negative impacts on domestic industry and fears of encouraging increased coordinated transatlantic economic action against China.
What does the European Commission’s decision say about its current trade policy objectives?
Like the United States, the European Union is pursuing intertwined—and often competing—objectives of building up and protecting domestic industries, reducing Chinese control of supply chains, and transitioning to green technologies. However, the deep interdependence of the EU and Chinese auto industries makes the European Union less inclined to significantly reduce reliance on China in the sector. While this more moderate approach leaves European EV manufacturers exposed to Chinese competition, it allows many of the same manufacturers to use China for cheap manufacturing. The European Union’s trade policy thus theoretically harms the clean energy transition less than more restrictive trade measures by allowing access to (and competition with) low-cost Chinese technologies. Whether the European Union can achieve this without undermining its own EV industry—either via a trade war or by failing to stop the flood of low-cost imports from BYD and others—remains to be seen.
*Critical Questions is produced by the Center for Strategic and International Studies (CSIS), a private, tax-exempt institution focusing on international public policy issues.
Economy
Sahel, Central African Republic face complex challenges to sustainable Development–IMF
Countries in the Sahel (comprising Burkina Faso, Chad, Mali, Mauritania, and Niger), along with neighboring Central African Republic (CAR) are facing a medley of development challenges. Escalating insecurity, political instability including military takeovers, climate change, and overlapping economic shocks are making it even harder to achieve sustainable and inclusive development in one of the poorest parts of the world. In 2022, conflict-related fatalities in these countries increased by over 40 percent. The deterioration of the security situation over the past decade has caused a humanitarian crisis, with more than 3 million people fleeing violence in Burkina Faso, Mali, and Niger, according to UNHCR. More frequent extreme weather events in the Sahel—including historic floods and drought—depress productivity in agriculture, resulting in the loss of income and assets, while exacerbating food insecurity and reinforcing a vicious circle of fragility and conflict. In an interview with Country Focus, the IMF African Department’s Abebe Selassie and Vitaliy Kramarenko discuss the economic ramifications of these challenges and how these countries can best address priority needs.
What do some of these challenges mean for Sahel and CAR economies?
Governments in these countries (except for Mauritania) are facing tighter financing constraints, exacerbated by escalating security costs and rising debt. Security spending has imposed an increasing and unavoidable burden on budgets, reaching 3.9 percent of GDP in 2022 and absorbing 25 percent of fiscal revenues before grants, on average. Increased security spending is a necessity to ensure stability, but it is crowding out other priority spending, including the provision of basic public services. For the countries in the Sahel region, public debt as a share of GDP has been increasing steadily since 2011 and is projected to average close to 51 percent in 2023. With financial conditions likely to remain tight in the near term, there is limited scope for governments to borrow more. To meet pressing needs, Sahel countries must therefore focus on grants, highly concessional financing, domestic revenue mobilization, and private sector development efforts.
What is the economic outlook for the region, and how can the Sahel catch up with other economies?
Economic growth in the region is projected to stabilise at about 4.7 percent over the medium term. But this is not enough to reverse the increasing income divergence between the Sahel region and advanced economies. The divergence could be further exacerbated if terms of trade deteriorate relative to the baseline scenario. IMF estimates suggest that additional investments of about $28.3 billion over 2023-26 would be required to fully reignite the development catch-up process in the region.
What kind of additional support is needed to ensure a path to sustainable development in the region?
Addressing the multiple challenges faced by the five Sahel countries and CAR will require stepped up efforts from both governments and development partners. Bold reforms, supported by highly concessional financing, are needed to revive income convergence trends and address the driving forces of rising insecurity.
Additional donor support, preferably in the form of grants, will be an essential part of the solution. Donor support to these countries has declined by close to 20 percent over the last decade to reach about 4 percent of GDP. Strikingly, less than half a percent of GDP was provided in the form of budget support grants in 2022, which are crucial to address financing priorities in a flexible manner. Political instability and fragile transitions to civilian rule in Burkina Faso, Mali, and Niger are making it more difficult to raise the concessional financing needed to meet spending priorities. Concerns related to the transparency of public spending is also an important issue in CAR. Prolonged reductions of budget support to the region present significant risks to essential functions of the state and will worsen already dire social and humanitarian conditions. Hence, the international community needs to find ways to engage Sahel countries on financing key social programs even amidst difficult transitions to help lay the foundation for peace and sustainable development in the region and beyond.
What else can country authorities do?
Country authorities can also play their part to facilitate greater donor financing. Measures that increase budget transparency and accountability and further enhance governance and anti-corruption frameworks will help, including efforts to strengthen security expenditure management and internal controls. While more financial support is critically important in the near term, government efforts to boost domestic revenue mobilisation are also essential to finance spending needs in a sustainable manner. Countries should also improve the provision of public services in fragile zones and implement policies to unlock access to economic opportunities for young people. Given the preponderance of agricultural livelihoods and that climate change is likely to remain an important driver of conflict, these efforts must go hand in hand with adopting policies to foster resilience and climate-smart investments, including in the agricultural sector.
How has the IMF been helping Sahel countries improve their economies?
Currently, five out of the six countries have an IMF-supported financing arrangement helping them strengthen macroeconomic frameworks and implement reforms. Moreover, Mauritania has requested access to the Resilience and Sustainability Facility (RSF) and an IMF program to introduce macro-critical climate reforms is under preparation. In addition, the Fund continues to provide extensive capacity development activities for all the economies in the region. More broadly, the IMF’s strategy for engaging with fragile and conflict affected states focuses on delivering more robust support, tailored to the characteristics of these countries. This includes rolling out Country Engagement Strategies to better assess the country specific manifestations of fragility and conflict, deploying more staff on the ground, scaling-up capacity development, and strengthening partnerships with humanitarian, development, and peace actors. The Fund is committed to helping the economies in the Sahel resume their development path even in a context of significant stress.
Interview
Global public debt is expected to increase to more than 93% of GDP in 2023, to rise onwards
Director, Fiscal Affairs Department Ruud De Mooij, Deputy Director, Fiscal Affairs Department Era Dabla‑Norris, Assistant Director, Fiscal Affairs Department interacted with the media in Marrakech on fiscal monitor
Excerpts
Introductory remarks
For all countries, balancing public finances has become increasingly difficult. Difficulties are created by growing demands for public spending, rising interest rates, high debts and deficits, and political resistance to taxes. But there are sharp differences across countries. On the one extreme, some countries lack the cash to pay for urgent spending and lack access to credit. On the other extreme, there are countries that do not face any immediate financing constraints but where unchanged policies would lead to ever‑rising debt. Moreover, many countries need tighter fiscal policy, not just to rebuild fiscal buffers to respond to future shocks but also to help central banks bring inflation down to target.
Worldwide, debt levels are generally elevated, and borrowing costs are climbing. Global public debt is expected to increase to more than 93 percent of GDP in 2023 and to rise onwards, mainly due to major economies, like the United States and China. The increase is projected to be about one percent of global GDP annually over the medium term. Public debt is higher and growing faster than pre-pandemic projections. Excluding these two economies, the ratio would decrease by approximately half percent annually. Slower economic growth, higher interest rates, and pressures on primary deficits also help explain why global public debt would go above 100 percent of GDP by the end of the decade.
Against this backdrop, the Fiscal Monitor dives into the fiscal implications of the green transition. Current national objectives and policies will fail to deliver net zero, with catastrophic consequences. In other words, large ambition gaps, the difference between countries’ nationally defined contributions and what’s required for Paris Agreement goals, and policy gaps (the difference between national targets and outcomes achievable under current policies) remain. The option of scaling up the present policy mix that relies on subsidies and public investment to attain net zero is projected to increase public debt by 45 to 50 percentage points of GDP for both advanced and emerging economies by 2050, compared with business as usual. The Fiscal Monitor shows that the combination of policy instruments can attenuate this most unpleasant trade‑off. Carbon pricing is a central piece but must be supplemented with measures to address other market failures and distributional concerns. Fiscal support is needed to help vulnerable households, workers, communities, and businesses to adapt. The Climate Crossroads report offers policy options to limit the accumulation of additional debt to 10 to 15 percent of GDP by 2050. This brings the scale of the problem down to a size that can be addressed by other fiscal measures.
Often, countries with limited fiscal capacity, low tax revenues, and restricted access to market financing face substantial adaptation costs. They should prioritize and increase the quality of public spending, for example, by eliminating fuel subsidies. They should also strengthen tax capacity by improving institutions and broadening the tax base. The private sector is key to a successful green transition, so authorities should put in place a policy framework, favouring private investment and private financing.
In 2021 and 2022, the IMF backed tax capacity of treasury market development in over 150 member states. Chapter 3 of the Global Financial Stability Report covers climate finance in greater detail. As COP28 nears, a global cooperative approach, led by major players — including China, India, the United States, the African Union, and the European Union — would make a significant difference. A central element would be a carbon price floor or equivalent measures. Other important elements are technology and financial transfers and/or revenue sharing. The latter could bridge financial divergences across countries and contribute to achieving the United Nations Sustainable Development Goals, starting with the elimination of poverty and hunger.
The IMF has a vital role at the center of the international monetary system. It supports sound public finances and financial stability as part of the global financial safety net. Urgent member support is needed to increase quota resources and secure funding for the concessional Poverty Reduction and Growth Trust and the Resilience and Sustainability Trust. The three‑way policy trade‑off described in the Fiscal Monitor is not limited to climate. Countries everywhere are faced with multiple spending pressures. Under such conditions, political red lines limited taxation at an insufficient level translate directly into larger deficits that push debt to ever‑rising heights. Something must give. Policy ambitions must be scaled down or political red lines on taxation moved if public debt sustainability and financial stability are to prevail. The Fiscal Monitor shows that a smart policy mix is the way out of this delimma.
In African, we all know about the high unemployment rates on the continent. We also know about the low growth on the continent. We know about the high poverty levels. So, in that environment, how do you increase taxes? And how do you use taxes as a tool to try to address the issues that you are talking about?
Thank you very much for that question because the revenue mobilisation agenda for Africa is really critical going forward. There are so many needs for spending in terms of development needs, investments in infrastructure, in education, in healthcare. Countries need to invest in adaptation, in mitigation. So, there are huge needs for revenue mobilisation because many countries are also facing high debt levels.
How much can countries generate in terms of revenue?
We released a study two weeks ago that looks into that. So, it explores: What is the revenue potential, given the circumstances in countries? So how much can they maximally raise? And what the study finds is that by reform of policies, reform of administrations, they can generate 7 per cent more of GDP as their potential. And in addition to that, if they would also be able to change their institutions — so the quality of the state’s capacity, if low‑income countries could move to the average level of emerging markets, they could generate another 2 percent. So, we arrive at a revenue potential of all these reforms that could generate 9 percent of GDP in revenue. And, of course, the big question is: How can you do that? So, what are the measures that can contribute to that? And we find that many countries have a huge number of tax concessions. They have an income tax. They have a VAT, but they provide so many tax concessions, exemptions for certain industries, certain commodities. And the revenue foregone from these measures is between 2 and 5 per cent of GDP, so there’s a lot of potential there.
There’s a lot of tax evasion. There are studies on the VAT of tax evasion which relate to failure to register, failure to remit tax, underreporting of income, false claims for refunds. All these issues together add up to 2 to 4 percent of GDP. And this is a matter of good enforcement. Good revenue administration can go a long way in mobilising more revenue. And as Era just said, there are opportunities for, for instance, new taxes, like a carbon tax. A carbon tax is relatively easy to administer, especially interesting for countries that have limited capacity, administrative capacity to generate revenue, because you levy the tax from just a number — a small number of sources, usually large companies. So, there are many opportunities. There are many more, but these are big ones. And the question is often: How do you get it done? How do you manage politically to increase taxes? I think what is very important is to link it to the development agenda. You don’t raise taxes just for the sake of raising taxes; you do it for supporting the development agenda. And there are many examples also in Africa that have managed to increase tax revenue, over a relatively short period of time, quite significantly, by multiple percentages of GDP. And I think we can learn from these examples. On Friday, there will be the fiscal forum, where we have a number of countries explaining their experience in mobilising more revenue.
How would you convince a reluctant government to adopt a carbon taxation, considering the political price it can represent? And are there specific parameters to ensure its effectiveness?
Our latest Fiscal Monitor, Climate Crossroads, highlights the importance of carbon pricing as an important part of the climate mitigation toolkit. And this is for two reasons. Well, first, carbon taxation, like other measures of carbon pricing, relies on the polluter‑pays principle. In other words, those who pollute more pay more. So as such, it can be an effective instrument to encourage energy preservation, to incentivise a shift toward clean energy, to catalyse private adoption, innovation of clean technologies. Second, carbon pricing — carbon taxation, in particular, can be particularly easy to administer because many countries already have fuel taxes; so, this is essentially a top‑up.
That said, carbon taxes, like any other taxes, can be unpopular. And this is because it raises energy prices. But an important thing that needs to be borne in mind is that carbon taxation also raises revenues. And these revenues then, in turn, can be used to compensate vulnerable households, vulnerable individuals from the higher energy prices. In fact, our own research at the IMF finds that when you survey people and ask them about their perceptions about carbon taxation, when they are made aware that the revenues can be recycled to protect them from the higher energy prices and to alleviate the distributional concerns, that actually leads to greater acceptability, political acceptability of carbon taxation.
That said, carbon taxation alone is not enough because it may not necessarily be the optimal policy in hard‑to‑abate sectors, such as buildings, where other types of incentives may be required. And it’s also important to note that a range of complementary policies, sectoral mitigation policies — such as fee bates, public subsidies for incentivising private investment — may be needed. So, the Fiscal Monitor emphasises a mix of policies that can be used to manage the climate transition.
The IMF suggested to address the debt increase resulting from public climate investments, nations should take carbon pricing to generate revenue and stimulate the increased private investments. So, my question is, what alternative measures should be taken in countries where implementing carbon pricing is not feasible?
Fiscal Monitor shows that carbon pricing can be very effective in addressing climate change, for all the reasons that I have just mentioned. If countries, instead, were to rely on just public subsidies or green subsidies and public investment to address climate change and to achieve their net zero targets, this can be fiscally very costly. And our analysis shows that this could lead potentially to higher debt — could increase debt by 45 to 50 percent of GDP. And not all countries can afford such a route. That said, it is possible to put in place carbon price equivalent policies, such as regulations, feebates, tradable performance standards, and a mixture of public subsidies and public investment, in order to achieve net zero goals. But I should — but I should emphasise that it will be costly if we don’t have carbon pricing as part of the policy mix.
Mostly, in advanced economies, post‑pandemic recovery and the energy shock and now the climate change have required and are requiring significant fiscal easing. Is now the time to go back to fiscal austerity? What’s your assessment on Italian public debt? It is very high.
Thanks for your two questions. I would frame the issue of return as a return to fiscal rules, a return to a situation where the normal rules for the conduct of fiscal policy apply, in a context where increasing demands for public support and high inflation make a strong case for fiscal tightening, for most countries. In the case of the euro area, in the case of the European Union, we are very much in favor of a return to rules. We are in favour of the return to fiscal governance procedures in the European Union. And we believe that the commission has put on a proposal that includes very important and constructive elements, like a country‑specific approach based on a risk‑based Debt Sustainability Analysis and also the emphasis on a public spending path as the operational target. Those aspects were elements that we put forward in a paper, joint by the Fiscal Affairs Department and the European Department of the Fund, about a year ago. And we’re welcoming that these elements were taken by the European Commission proposal. We hope that the member states of the European Union will be able to reach a consensus soon because I think that that would very much contribute to stability in the European Union.
When it comes to debt in Italy, in the projections that we have just put out, we have a profile where the public debt‑to‑GDP ratio does decline; but it declines very slowly; and it stays well above the pre-pandemic level of debt. We are of the view that in order to bring the public debt‑to‑GDP ratio down in Italy, there are two elements that are crucial. One, structural reforms that will increase potential growth in Italy. That’s extremely important to dilute public debt gradually over time; but also additional ambition in terms of a fiscal adjustment in the context of a strengthening of the goals that the Italian government has in this area.
I was just wondering if you could, first, just give us a word about the conflict in the Middle East. There’s a lot of attention on this this week. It’s already pushing up energy prices for countries. It’s another shock on top of shock after shock after shock. What sort of fiscal impact might this have? And what are the things you are going to look out for in that? Also, if you could give us a word on kind of the convergence of China and the U.S. in terms of their debt‑to‑GDP ratios in your Fiscal Monitor and your Global Debt Database. They’re kind of converging at the same time. So just very briefly, on the fiscal challenges by the two largest economies in the world. Thanks.
On the situation in the Middle East, you may recall, David, that the chief economist at the IMF, Pierre‑Olivier Gourinchas, commented on possible implications associated with market developments and, in particular, developments in oil markets; but at this point in time, as he has also emphasised, it’s premature to make conjectures about that. We don’t know enough. And, of course, the conflict has not been reflected in the projections, in the numbers that we can deploy at this particular point in time. We are following developments very closely. They are developments of global relevance. When it comes to China and the U.S., the two largest economies in the world are also dominant in terms of global public debt developments. I emphasized in my introductory remarks. So global public debt is projected to increase by about 1 percentage point per year until the end of our projection period, in 2028. And if one would continue at this pace until the end of the decade, one would have global public debt above 100 percent of GDP. Without the U.S. and China, the trend would actually be declining by about half a percentage point per year. So, the two largest economies are really very important.
Something that the U.S. and China have also in common, that I want to emphasize, is ample policy space. Both in the case of the U.S. and in the case of China, the authorities have multiple policy options. They have multiple policy levers that they can use, ample policy space. It’s very important to bear that in mind. But the challenges that both economies face are quite substantial. In both cases, we have very high deficits in our projections. In both cases, we have rapidly growing debt. And in the case of the United States, if one uses, for example, the Congressional Budget Office’s projection, one has the public debt increasing until 2050 to very high levels; and the path of debt is pushed by high deficits, in part, determined by rising interest payments on the debt. So, the U.S. has ample policy instruments to control these developments and will have to choose to use them. And the U.S. can also introduce a stronger set of budget rules and procedures, doing away with the debt ceiling brinkmanship that creates uncertainty and volatility, without contributing much to fiscal discipline in the U.S. When it comes to China, I would not put the emphasis on public debt per se. I would say that the challenge for China is growth, stability, and innovation. And I don’t think that in this press conference, we have time, David, to speak on this at depth, but I am quite happy to explore that bilaterally.
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