News
Digital marketing strategy and its effects on sales
Businesses who implement digital marketing strategy into their company strategies, according to Google, have a 2.8x greater revenue growth expectation and a 3.3x higher possibility of expanding their business and, as a result, their staff. In other words, if you’re not using digital marketing, you’re missing out on a significant chance for lead generation, conversion, and sales growth. Lead generation and digital marketing are inextricably linked, and unlike traditional marketing, every lead created by this activity can be traced back to the digital marketing channel from which it originated.
Lead generation and digital marketing are inextricably linked, and unlike traditional marketing, every lead created by this activity can be traced back to the digital marketing channel from which it originated. Digital marketing is also less expensive than traditional marketing, lowering your company’s cost per lead and emphasising the need of having a well-defined digital plan. In this article, we provide you with numerous digital marketing strategies you can employ to increase sales in your business
Personalise it
You may tailor your marketing efforts to meet where your target audience are in the purchase cycle by preserving lead data and keeping an eye on each lead and their engagement with your company. This allows you to personalise your message for each customer based on their buying intent, resulting in a more personalised experience with your company.
This allows you to personalise your message for each customer based on their buying intent, resulting in a more personalised experience with your company.
You may customise your shopping experience in a number of ways, including:
- Email campaigns that are both automated and personalised
- Adapting your business message in emails or remarketing efforts to the stage of the buyer’s journey
- Create useful, high-quality material that is tailored to their individual needs and interests.
You can make your audience feel valued and understood by personalising the customer journey, which will help you engage with them on a deeper level. Keeping your company top-of-mind, as well as cultivating loyal customers and an active online community.
Pay-Per-Click (PPC) Advertising
Paid advertising is an effective technique to create leads rapidly because it allows you to target people who are actively looking for your specific services, guaranteeing that you are focused on leads with the best conversion potential. PPC can also be used to capture leads that are interested in knowing more about your product or service but are farther down the sales funnel. You may then capture their information through forms on your landing page and nurture those leads with tailored email marketing and targeted social media efforts.
Social Media Marketing
Marketers may use social media platforms like Facebook, Instagram, and LinkedIn to reach a highly focused audience while gathering data and gaining lead information at the same time. These advertising are known as lead generation campaigns, and when done correctly, they may help you not only develop your online community but also significantly raise your sales. Because you can target a specific group with social media marketing, your leads are more likely to turn into paying customers. You can reach the right audience with the right message-at the right moment-using demographics, likes, and dislikes.
Chatbots
Chatbots play a vital role in assisting your sales and marketing teams in communicating with customers and prospects. Salespeople and customer service teams are often busy, which means they aren’t always available right away-a problem that Chatbots solve. Chatbots on your website allow you to interact with your visitors in real time. This means customers won’t have to wait to speak with a representative from your firm to receive the answers they need. A chatbot will appear on your website and allow visitors to ask any questions they might have. With this option, you may automatically respond to inquiries through intelligent automation, moving the lead farther down the sales funnel which in turn leads to more sales
Local Search Engine Optimisation
The process of getting your website to rank in the search engine results pages is known as SEO, and it is something that all businesses should invest in if they want to reach their target audience when they are actively looking for your services. Local SEO is also an important aspect of optimisation, and in 2021, it will provide a wonderful potential to increase sales. Users will see your listing at the top of the search engine results, and they typically utilize this search tool to find local businesses. By claiming your space online, you will help your business appear in local search results, resulting in more quality leads and increased sales.
Digital Sales and Marketing Walking Hand in Hand
Every possible digital marketing plan is very simple to manage and monitor, allowing you to track your actual sales outcomes. With this kind of data, you can generate a steady stream of high-quality traffic that can be converted into leads.
News
Cardano rises as midnight launch triggers rally
Cardano (ADAUSD) climbed amidst tight trading activities in the crypto market, up by 1.05% in the past 24 hours, showing resilience near key support.
The price ticked up on Sunday amidst negative movements in the global crypto market. The gain has reduced its negative movement in the week to 1%. Cardano is showing strength with a $70 million ADA treasury push and a bullish December setup, but it faces key resistance amidst competing traders.
The token is trading at $0.4165 at the time of filing the report on Sunday, gaining more than 1% on the day as volume traded reached $359.252 million. The token is in a notable correction from its November highs. Recent trading activity reflects pronounced investor caution. Over a 30-day period, ADA has declined approximately 15%, mirroring the broader pressure on risk assets from macroeconomic uncertainties.
Sentiment trades mixed, as retail and mid-sized investors are accumulating at lows, but large holders remain sceptical. Cardano’s privacy-centric Midnight Network went live after years of development, introducing NIGHT – the first native asset on Cardano.
According to crypto analysts, Short-term speculation around NIGHT airdrops and interoperability boosted ADA demand. ADA rebounded from $0.371–$0.416 after testing an ascending trend line connecting 2023–2025 lows. Traders interpreted the bounce as a bullish divergence, but ADA remains below critical resistance of $0.5113 and its 200-day EMA of $0.68.
ADA’s minor rally reflects optimism around Midnight’s launch and oversold technicals, but scepticism about its ecosystem impact and whale selling caps upside. While the price surges, analysts stated that Cardano balances technical hope against macroeconomic headwinds, with Midnight’s adoption trajectory and $0.51 resistance serving as critical watch points.
While governance upgrades signal maturing decentralisation, crypto analysts are still querying whether ADA can leverage these developments to reverse its 2025 underperformance.
News
NDLEA intercepts 7.6m tramadol pills, 76,273kg Colorado
The National Drug Law Enforcement Agency has recovered over 7.6 million pills of tramadol and a total of 76,273.4 kilograms of different strains of cannabis.
The agency’s spokesman, Femi Babafemi, said this in a statement on Sunday in Abuja. Mr Babafemi said that the drugs, including Colorado, Loud and Skunks, had several members of drug trafficking organisations linked to the seizures arrested.
He said that out of the total opioids seized during the raids, not less than 3,874,000 pills of tramadol, 225mg and 100mg, and others, as well as 252.2litres of codeine syrup were recovered. He said that they were recovered from a warehouse at Oko market, Asaba, Delta, on Saturday. He also said that no fewer than 1.2 million tablets of tramadol 225mg were seized from a suspect on December 3.
This, he said, was when NDLEA operatives on patrol at Orogwe, along the Onitsha-Owerri road, Imo, intercepted his vehicle conveying the consignment, which was loaded at Aba, Abia, and heading to Onitsha, Anambra. Meanwhile, in Adamawa, NDLEA officers on December 1 intercepted a Toyota Hiace bus marked MGU 554 XB along Maraba-Mubi, coming from Jos, Plateau state, and heading to Mubi, with a total of 1,577,112 capsules of tramadol.
“Other drugs intercepted were Exol-5 tablets, all concealed inside jumbo bags mixed with new rubber sandals and slippers. Two suspects were arrested in connection with the seizure. Similarly, another 27-year-old suspect was nabbed along Zaria-Kano road, Kano state, with 197,000 pills of exol-5,” he said.
The NDLEA chairman, Buba Marwa, commended the officers and men of the SOU commands in Delta, Adamawa, Imo, Ondo, Lagos, and Kano for the arrests and seizures. Mr Marwa said that their operational successes, along with those of their compatriots across the country, especially their balanced approach to drug supply reduction and drug demand reduction, were well appreciated. NAN
News
Lagos, Kaduna, Oyo, FCT, Ogun top 2025 subnational ease of doing business report
The Presidential Enabling Business Environment Council (PEBEC) has released the 2025 Subnational Ease of Doing Business (EoDB) Report, with Lagos emerging as the best-performing state, scoring 85.6 per cent.
The report released by the director-general of PEBEC, Zahrah Mustapha-Audu, has Kaduna in second position with 65.1 per cent. Oyo, FCT, and Ogun rounded up the top five with scores of 62.7 per cent, 61.0 per cent, and 59.9 per cent, respectively. Others include Enugu (56.2 per cent) in sixth position, with Plateau (56.2 per cent), Ekiti (55.8 per cent), Kano (54.8 per cent), and Nasarawa (53.4 per cent) rounding out the top 10 states.
The EoDB report is a comprehensive data-driven assessment of how Nigeria’s 36 states and the FCT are shaping business competitiveness through regulation, infrastructure, and administrative efficiency.
The report assesses performance across 16 indicators and 36 sub-metrics covering electricity, infrastructure, digital connectivity, land administration, taxation, trade logistics, justice delivery, investor support and skilled labour readiness.
According to the DG, these states distinguished themselves through consistent reform momentum, improved digital processes, and more predictable regulatory environments. “The 2025 Report also highlights five priority interventions states can implement immediately. These include establishing investor aftercare systems, strengthening MSME credit enablement, harmonising interstate trade rules, upgrading commercial justice processes, and improving power reliability for industrial clusters,” she said.
According to her, PEBEC will continue to support state-led reform adoption, particularly under the $750 million State Action on Business Enabling Reforms (SABER) programme. She added that “the 2025 Subnational EoDB Report provides a critical foundation for policy action, investment decisions, and long-term competitiveness across Nigeria.”
The DG said the Subnational Ease of Doing Business Report is available for download at www.pebec.gov.ng/reports
PEBEC had earlier released its 2025 Business Facilitation Act (BFA) Performance Report, covering MDAs’ performance from January to October. This performance report is part of the council’s effort to track and measure the compliance of federal government MDAs with the BFA’s requirements on promoting Transparency and Efficiency of government-delivered services to the business community.
The report presents a data-driven assessment of 69 priority MDAs, drawing on monthly compliance submissions, independent mystery shopping, website audits, ReportGov analytics, and targeted process-verification exercises.
According to the report, the top five performing MDAs include the Nigerian Content Development and Monitoring Board (NCDMB), with an impressive 90.6 per cent score, followed by the National Drug Law Enforcement Agency (NDLEA) at 89 per cent. The Nigeria Customs Service (NCS), ranks third with 86.6percent, the Nigerian Communications Commission (NCC) and Nigerian Ports Authority (NPA) secured the fourth and fifth positions, scoring 85.3 per cent and 84.2 per cent, respectively.
PEBEC, currently chaired by Vice President Kashim Shettima, was established in July 2016 by the federal government to oversee Nigeria’s business environment intervention. It has a dual mandate of removing bureaucratic and legislative constraints to doing business and improving the perception of the ease of doing business in Nigeria. NAN
-
News4 days agoNigeria to officially tag Kidnapping as Act of Terrorism as bill passes 2nd reading in Senate
-
News1 week agoFG launches fresh offensive against Trans-border crimes, irregular migration, ECOWAS biometric identity Card
-
News4 days agoFG’s plan to tax digital currencies may push traders to into underground financing—stakeholders
-
News4 days agoNigeria champions African-Arab trade to boost agribusiness, industrial growth
-
Economy4 days agoMAN cries out some operators at FTZs abusing system to detriment of local manufacturers
-
Finance1 week agoAfreximbank successfully closed its second Samurai Bond transactions, raising JPY 81.8bn or $527m
-
Uncategorized2 days agoChevron to join Nigeria oil licence auction, plans rig deployment in 2026
-
News4 days agoEU to support Nigeria’s war against insecurity
