Business
Customer experience, efficiency to drive growth of Africa’s telco sector this year
Africa’s vibrant telco sector is set for a bumper year in 2024 as it expands operations and broadens service offerings to meet the needs of an increasingly digital-savvy customer base. Industry projections estimate the Africa telco sector will grow by $2.24-billion between 2020 and 2024, with longer-term growth expected to be powered by the rollout of high-speed 5G connectivity and a growing suite of complementary services, specifically in the financial services sector. In conversation with telco executives throughout East, West and Southern Africa over the past few weeks, a number of common challenges have emerged. Telcos are seeking to safeguard current revenue streams through improved downstream visibility, especially over their B2B partners.
At the same time, a slew of new customer-facing services and innovations hold the promise for greater profitability over the long term. This will require bold action – if telcos are not willing to take risks to drive greater innovation, there are inevitably new upstarts that will, claiming market and revenue share in the process. As African telcos try to strike a balance between higher profitability and better revenue protection, these are the key trends they should take note of in 2024: In telco markets across the continent, from Kenya to Ivory Coast to Tanzania and Swaziland, operators rely heavily on dealers or resellers to drive sales and service customer needs. But a lack of digitalisation has left many telcos with little visibility over their B2B channels, creating challenges with inventory management, revenue projections and cost management. The emergence of new technology platforms and tested systems to provide greater downstream efficiency and visibility will transform telcos’ ability to leverage their dealer channels for strategic advantage. While there may be some cultural resistance to greater digitalisation, telcos could use incentives – such as discounts – to get dealers on board.
This may also unlock significant revenue opportunities for B2B partners who can leverage digital capabilities to utilise a broader range of products and services and better meet customer needs. Once their digitalisation efforts are complete, telcos can enable a far richer suite of products and services, driving higher levels of customer experience. This can take the form of tailored financial services such as insurance products or mobile money, as well as emerging innovations such as Buy Now, Pay Later (BNPL). The key is to integrate these services at the point of sale to ensure a quick and seamless customer experience. Considering the growing regulatory requirements in several African countries, telcos should ensure their customer-facing technology can meet KYC requirements to enable the delivery of new services. Ideally, telcos should seek point of sale solutions that boast efficient transactional flows and that can cater to the varied operational requirements of Africa’s telco industry, with a rich list of preloaded features and modules.
While there are still holdouts in all African markets, most consumers are shifting away from feature phones to more function-rich smartphones. Industry data indicates feature phone volumes will decline from 66.3 million in 2019 to only 43.1 million by 2028. The adoption of smartphones will also speed up the rollout of eSIMs, which hold significant benefits for telcos and their efforts at delivering a richer suite of value-added services to their subscriber base. This growth will be driven mainly by a younger user base hungry for access to social media platforms and the benefits of Africa’s burgeoning e-commerce sector. Expect telcos to run extensive promotional campaigns on social media to lure younger users on to smartphones, from where they can deliver a rich suite of services to drive greater revenue and profitability.
Business
15% petrol import tax requires strategic roll out – LCCI
Lagos Chamber of Commerce and Industry (LCCI) has stressed the need for a measured and strategic rollout of the 15 per cent petroleum import tax to ensure sustainable economic impact. The Director-General, LCCI, Dr Chinyere Almona, gave the advice in a statement on Monday in Lagos. Almona noted the recent decision by the Federal Government to impose a 15 per cent import tax on petrol and diesel, a move aimed at curbing import dependence and promoting local refining capacity.
She said while the policy direction aligned with the nation’s long-term objective of achieving energy self-sufficiency and naira strengthening, a strategic rollout was imperative. Almona said that Nigeria was already experiencing cost-of-living pressures, supply-chain, and inflation challenges and that the business community would be sensitive to further cost shocks. “The chamber recognises that discouraging fuel importation is a necessary step towards achieving domestic energy security, stimulating investment in local refineries, and deepening the downstream petroleum value chain.
“However, LCCI expresses concern about the current adequacy of local refining capacity to meet national demand. A premature restriction on imports, without sufficient domestic production, could lead to supply shortages, higher pump prices, and inflationary pressures across critical sectors,” she said. Almona called on the Federal Government to prioritise the full operationalisation and optimisation of local refineries, both public and private, including modular refineries and the recently revitalised major refining facilities. She said that a comprehensive framework for crude oil supply to these refineries in Naira rather than foreign exchange would significantly enhance cost efficiency, stabilise production, and strengthen the local value chain.
She said the chamber’s interest lied in a diversified downstream sector where multiple refineries, modular plants, and logistics firms thrive. She urged government to resolve outstanding labour union issues and create an enabling environment that fostered industrial harmony and private sector confidence.
According to her, ensuring clarity, consistency, and transparency in the implementation of the new tax regime will be crucial in preventing market distortions and sustaining investor trust. “While the reform is justified from an industrial policy standpoint, its success depends on practical implementation, robust safeguards, and parallel reforms to alleviate cost burdens on businesses and consumers. With local capacity not yet established, this tax will increase the cost of fuels as long as imports continue. Government needs to address the inhibiting factors against local production and refining before imposing this levy to discourage imports and support local production,” she said.
Almona recommended that the implementation of the tax policy be postponed. She advised that during the transition period government demonstrate its commitment through action by empowering local refiners through an efficient crude-for-Naira supply chain that ensured sufficient crude. “With this, refiners can boost their refining capacity with a stable supply of crude and adequately meet domestic demand at competitive rates. At this point, the imposition of an import tax will directly discourage importation and boost demand for the locally refined products,” she said.
Business
Update: Sanwo-Olu, others harp on stronger private sector role to drive AfCFTA success
Governor Babajide Sanwo-Olu of Lagos State has urged the private sector to take a stronger, more coordinated role in driving the successful implementation of the African Continental Free Trade Area (AfCFTA).
Sanwo-Olu, who made the call at the NEPAD Business Group Nigeria High-Level Business Forum, held on Thursday in Lagos, said that the agreement holds the key to transforming Africa into a globally competitive economic powerhouse. The theme of the forum is “Mobilising Africa’s Private Sector for AfCFTA Towards Africa’s Economic Development Amid Global Uncertainty”.
It brought together policymakers, business leaders, and development experts from across the continent. Sanwo-Olu was represented by the Lagos State Commissioner for Commerce, Cooperatives, Trade and Investment, Mrs Folashade Ambrose-Medebem. The governor said AfCFTA had the potential to lift millions of Africans out of poverty, but only if the continent’s business community seized the opportunity to scale production and integrate value chains across borders. “Governments can negotiate tariffs and treaties, but businesses must produce, export, invest, and believe in cross-border possibilities.
The private sector is the true engine of trade and industrialisation; without it, AfCFTA will remain a document and not a driver of development,” Sanwo-Olu said. He said that Lagos State had continued to create an enabling business environment through deliberate investments in infrastructure, logistics and technology, all designed to enhance productivity and trade efficiency. “From our vibrant tech ecosystem in Yaba to the Lekki Deep Sea Port and the expanding industrial corridors of the state, we are building a Lagos that supports trade, innovation, and investment,” he added. The governor stressed the need to empower Small and Medium Enterprises (SMEs), which he described as “the lifeblood of Africa’s economy”.
He said access to finance, mentorship, and digital tools remained essential for their growth. “Through the Lagos State Employment Trust Fund (LSETF), we have supported thousands of entrepreneurs with training and access to funding. When SMEs thrive, our communities grow, jobs are created, and the promise of AfCFTA becomes real,” Sanwo-Olu noted. In his goodwill message, Dr Abdulrashid Yerima, President of the Nigerian Association of Small and Medium Enterprises (NASME), called on African governments to align policy frameworks with the realities of the private sector to ensure the success of AfCFTA.
Yerima said Africa’s shared prosperity depended on how effectively the continent could mobilise its entrepreneurs and innovators to take advantage of the 1.4 billion-strong continental market. “As private sector leaders, the employers of labour and creators of opportunity, we must move from aspiration to achievement, from potential to performance. AfCFTA is not just an agreement; it is Africa’s blueprint for collective economic independence,” he said. He emphasised the importance of strengthening cooperation among business coalitions, cooperatives, and industrial clusters to ensure that micro and small enterprises benefit from cross-border trade opportunities. “No SME can scale alone in a continental market.
We must build strong business networks that allow small enterprises to grow into regional champions,” he stressed. Yerima further encouraged African nations to adopt global best practices and digital frameworks, such as the OECD Digital for SMEs (D4SME) initiative, to improve access to knowledge, technology, and markets. Also speaking at the event, Mr Samuel Dossou-Aworet, President of the African Business Roundtable (ABR), urged African leaders to fully harness AfCFTA’s opportunities to build inclusive and sustainable economies. Dossou-Aworet noted that while Africa was currently the world’s second-fastest-growing region after Asia, sustained growth would require greater industrialisation and investment in human capital.
“The entry into force of the AfCFTA has expanded Africa’s investment frontiers. Where once our markets were fragmented, we now have a unified platform for trade and production. But growth must be inclusive, not just in numbers, but in impact on people’s lives,” he noted. Citing data from the African Development Bank (AfDB), Dossou-Aworet observed that 12 of the world’s 20 fastest-growing economies in 2025 are African, including Rwanda, Côte d’Ivoire, and Senegal. However, he cautioned that Africa’s GDP growth of around four per cent remained below the seven per cent threshold needed to significantly reduce poverty. “We must ensure that growth translates into better jobs, infrastructure, and access to opportunities for women and youth,” he stressed. He also called for innovative financing models to bridge Africa’s infrastructure gap and improve competitiveness in the global market.
“Africa needs market access and trade facilitation mechanisms to enable its products to reach global markets. Access to affordable capital is key, and our financial systems must evolve to support trade,” he added. Dossou-Aworet reaffirmed the African Business Roundtable’s commitment to supporting enterprise development and promoting Africa as a prime destination for investment. “This is Africa’s moment. If we work together, government, business, and citizens, we will build an Africa that competes confidently in the global economy and delivers prosperity for its people.”
The forum, convened by the NEPAD Business Group Nigeria, brought together regional and international partners to strengthen collaboration between public and private sectors in advancing AfCFTA’s goals. Chairman of the group, Chief J.K. Randle, commended the participation of leading business executives and policymakers, saying it reflected Africa’s readiness to take ownership of its economic destiny. Randle said, “We can no longer rely on external forces to drive our growth. The private sector must rise as the torchbearer of Africa’s transformation under AfCFTA.” He added that the forum would continue to serve as a platform for dialogue, knowledge exchange, and action planning to position African enterprises at the centre of global trade.
Business
First ever China–Europe Cargo transit completed via the Arctic route
The first-ever container transit from China to Europe via the Northern Sea Route (NSR) arrived at the British port of Felixstowe on October 13, 2025. The voyage marked a breakthrough in developing the NSR as a sustainable and high-tech transport corridor connecting Asia and Europe. The development of this Arctic route reflects the steady expansion of global trade flows — an evolution that reaches every continent, including Africa, where maritime industries and energy corridors continue to expand.
The ship carrying nearly 25,000 tonnes of cargo departed from Ningbo on September 23 and entered the NSR on October 1. Navigation and information support was provided by Glavsevmorput, a subsidiary of Rosatom State Atomic Energy Corporation. The Arctic leg of the voyage took 20 days, cutting transit time almost by half compared with traditional southern routes. This new pathway complements existing ones, creating broader opportunities for efficient and sustainable logistics worldwide.
The Northern Sea Route is developing rapidly, becoming a viable and efficient global logistics route. This is facilitated by various factors, including the development of advanced technologies, the construction of new-generation nuclear icebreakers, and growing interest from international shippers. Working in the Arctic is challenging but we are transforming these challenges into results. Along with the main priority of ensuring the safety of navigation on the Northern Sea Route, managing the speed and time of passage along the route is becoming an important task for us today,” noted Rosatom State Corporation Special Representative for Arctic Development Vladimir Panov.
The Northern Sea Route, spanning about 5,600 km, links the western part of Eurasia with the Asia-Pacific region. In 2024, cargo turnover reached 37.9 million tonnes, surpassing the previous year’s record by more than 1.6 million. Container traffic between Russia and China doubled compared to 2023, and by mid-2025, 17 container voyages had already been completed, moving 280,000 tonnes — a 59% increase year-on-year.
The expansion of this Arctic transport route is becoming part of a broader global effort to strengthen connectivity and diversify supply chains. For Africa and the wider Global South these developments demonstrate how innovation in logistics can stimulate new opportunities for trade, technology exchange, and sustainable growth. As new corridors emerge, the world’s regions are becoming more closely linked — not in competition, but in collaboration — shaping a more resilient and interconnected global economy.
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