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Digital marketing strategy and its effects on sales

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Businesses who implement digital marketing strategy into their company strategies, according to Google, have a 2.8x greater revenue growth expectation and a 3.3x higher possibility of expanding their business and, as a result, their staff. In other words, if you’re not using digital marketing, you’re missing out on a significant chance for lead generation, conversion, and sales growth. Lead generation and digital marketing are inextricably linked, and unlike traditional marketing, every lead created by this activity can be traced back to the digital marketing channel from which it originated.

Lead generation and digital marketing are inextricably linked, and unlike traditional marketing, every lead created by this activity can be traced back to the digital marketing channel from which it originated. Digital marketing is also less expensive than traditional marketing, lowering your company’s cost per lead and emphasising the need of having a well-defined digital plan. In this article, we provide you with numerous digital marketing strategies you can employ to increase sales in your business

Personalise it

You may tailor your marketing efforts to meet where your target audience are in the purchase cycle by preserving lead data and keeping an eye on each lead and their engagement with your company. This allows you to personalise your message for each customer based on their buying intent, resulting in a more personalised experience with your company.

This allows you to personalise your message for each customer based on their buying intent, resulting in a more personalised experience with your company.

You may customise your shopping experience in a number of ways, including:

  • Email campaigns that are both automated and personalised
  • Adapting your business message in emails or remarketing efforts to the stage of the buyer’s journey
  • Create useful, high-quality material that is tailored to their individual needs and interests.

You can make your audience feel valued and understood by personalising the customer journey, which will help you engage with them on a deeper level. Keeping your company top-of-mind, as well as cultivating loyal customers and an active online community.

Pay-Per-Click (PPC) Advertising

Paid advertising is an effective technique to create leads rapidly because it allows you to target people who are actively looking for your specific services, guaranteeing that you are focused on leads with the best conversion potential. PPC can also be used to capture leads that are interested in knowing more about your product or service but are farther down the sales funnel. You may then capture their information through forms on your landing page and nurture those leads with tailored email marketing and targeted social media efforts.

Social Media Marketing

Marketers may use social media platforms like Facebook, Instagram, and LinkedIn to reach a highly focused audience while gathering data and gaining lead information at the same time. These advertising are known as lead generation campaigns, and when done correctly, they may help you not only develop your online community but also significantly raise your sales. Because you can target a specific group with social media marketing, your leads are more likely to turn into paying customers. You can reach the right audience with the right message-at the right moment-using demographics, likes, and dislikes.

Chatbots

Chatbots play a vital role in assisting your sales and marketing teams in communicating with customers and prospects. Salespeople and customer service teams are often busy, which means they aren’t always available right away-a problem that Chatbots solve. Chatbots on your website allow you to interact with your visitors in real time. This means customers won’t have to wait to speak with a representative from your firm to receive the answers they need. A chatbot will appear on your website and allow visitors to ask any questions they might have. With this option, you may automatically respond to inquiries through intelligent automation, moving the lead farther down the sales funnel which in turn leads to more sales

Local Search Engine Optimisation

The process of getting your website to rank in the search engine results pages is known as SEO, and it is something that all businesses should invest in if they want to reach their target audience when they are actively looking for your services. Local SEO is also an important aspect of optimisation, and in 2021, it will provide a wonderful potential to increase sales. Users will see your listing at the top of the search engine results, and they typically utilize this search tool to find local businesses. By claiming your space online, you will help your business appear in local search results, resulting in more quality leads and increased sales.

Digital Sales and Marketing Walking Hand in Hand

Every possible digital marketing plan is very simple to manage and monitor, allowing you to track your actual sales outcomes. With this kind of data, you can generate a steady stream of high-quality traffic that can be converted into leads.

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Nigeria–China tech deal to boost jobs, skills, local opportunities

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A new technology transfer agreement between the Nigeria–China Strategic Partnership (NCSP) and the Presidential Implementation Committee on Technology Transfer (PICTT) is expected to open more job opportunities, improve local skills, and expand access to advanced technology for ordinary Nigerians. 

In a press statement reaching Vanguard on Friday, the MoU aims to strengthen industrial development, support local content, and create clearer pathways for Nigerians to benefit from China’s growing investments in the country.

PICTT Chairman, Dr Dahiru Mohammed, said the partnership will immediately begin coordinated programmes that support local participation in infrastructure and industrial projects.

Special Adviser to the President on Industry, Trade and Investment, Mr John Uwajumogu, said the deal will help attract high value investments that can stimulate job creation and strengthen Nigeria’s economy.

NCSP Head of International Relations, Ms Judy Melifonwu, highlighted that Nigerians stand to gain from expanded STEM scholarships, technical training, access to modern technology, and collaboration across key sectors including steel, agriculture, automobile parks, and cultural industries.

The NCSP Director-General reaffirmed the organisation’s commitment to measurable results, noting that the partnership with PICTT will prioritise initiatives that deliver direct national impact.

The MoU signals a new phase of Nigeria–China cooperation focused on practical delivery, local content, and opportunities that improve everyday livelihoods.

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EU hits Meta with antitrust probe over plans to block AI rivals from WhatsApp

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EU regulators launched an antitrust investigation into Meta Platforms on Thursday over its rollout of artificial intelligence features in its WhatsApp messenger that would block rivals, hardening Europe’s already tough stance on Big Tech. The move, reported earlier by Reuters and the Financial Times, is the latest action by European Union regulators against large technology firms such as Amazon and Alphabet’s Google as the bloc seeks to balance support for the sector with efforts to curb its expanding influence.

Europe’s tough stance – a marked contrast to more lenient U.S. regulation – has sparked an industry pushback, particularly by U.S. tech titans, and led to criticism from the administration of U. S. President Donald Trump. The European Commission said that the investigation will look into Meta’s new policy that would limit other AI providers’ access to WhatsApp, a potential boost for its own Meta AI system integrated into the platform earlier this year.

EU antitrust chief Teresa Ribera said the move was to prevent dominant firms from “abusing their power to crowd out innovative competitors”. She added interim measures could be imposed to block Meta’s new WhatsApp AI policy rollout. “AI markets are booming in Europe and beyond,” she said. This is why we are investigating if Meta’s new policy might be illegal under competition rules, and whether we should act quickly to prevent any possible irreparable harm to competition in the AI space.”

A WhatsApp spokesperson called the claims “baseless”, adding that the emergence of chatbots on its platforms had put a “strain on our systems that they were not designed to support”, a reference to AI systems from other providers. “Still, the AI space is highly competitive and people have access to the services of their choice in any number of ways, including app stores, search engines, email services, partnership integrations, and operating systems.” The EU was the first in the world to establish a comprehensive legal framework for AI, setting out guardrails for AI systems and rules for certain high-risk applications in the AI Act.

Meta AI, a chatbot and virtual assistant, has been built into WhatsApp’s interface across European markets since March. The Commission said a new policy fully applicable from January 15, 2026, may block competing AI providers from reaching customers via the platform. Ribera said the probe came on the back of complaints from small AI developers about the WhatsApp policy. The Interaction Company of California, which has developed AI assistant Poke.com, has taken its grievance to the EU competition enforcer. Spanish AI startup Luzia has also talked to the Commission, a person with knowledge of the matter said.

Marvin von Hagen, co-founder and CEO of The Interaction Company of California, said if Meta was allowed to roll out its new policy, “millions of European consumers will be deprived of the possibility of enjoying new and innovative AI assistants”. Meta also risks a fine of as much as 10% of its global annual turnover if found guilty of breaching EU antitrust rules.

Italy’s antitrust watchdog opened a parallel investigation in July into allegations that Meta leveraged its market power by integrating an AI tool into WhatsApp, expanding the probe in November to examine whether Meta further abused its dominance by blocking rival AI chatbots from the messaging platform. The antitrust probe is a more traditional means of investigation than the EU’s Digital Markets Act, the bloc’s landmark legislation currently used to scrutinize Amazon’s and Microsoft’s cloud services for potential curbs. Reuters

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Billionaires are inheriting record levels of wealth, UBS report finds

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The spouses and children of billionaires inherited more wealth in 2025 than in any previous year since reporting began in 2015, according to UBS’s Billionaire Ambitions Report published on Thursday. In the 12 months to April, 91 people became billionaires through inheritance, collectively receiving $298 billion, up more than a third from 2024, the Swiss bank said. “These heirs are proof of a multi-year wealth transfer that’s intensifying,” UBS executive Benjamin Cavalli said.

The report is based on a survey of some of UBS’s super-rich clients and a database that tracks the wealth of billionaires across 47 markets in all world regions. At least $5.9 trillion will be inherited by billionaire children over the next 15 years, the bank calculates.
Most of this inheritance growth is set to take place in the United States, with India, France, Germany and Switzerland next on the list, UBS estimated. However, billionaires are highly mobile, especially younger ones, which could change that picture, it added. The search for a better quality of life, geopolitical concerns and tax considerations are driving decisions to relocate, according to the report.

In Switzerland, where $206 billion will be inherited over the next 15 years according to the bank, voters on Sunday overwhelmingly rejected 50 per cent tax on inherited fortunes of $62 million or more, after critics said it could trigger an exodus of wealthy people.
Switzerland, the UAE, the U.S. and Singapore are among billionaires’ preferred destinations, UBS’s Cavalli said. “In Switzerland, Sunday’s vote may have helped to increase the country’s appeal again,” he said. Reuters

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