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Multichoice, others kick against Pay-per-view at Senate public hearing

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Multichoice  Nigeria and other Stakeholders in the broadcast communication sector have totally  rejected a proposed pay-per-view for pay TV.  Almost all the stakeholders that made presentation at the public hearing on “Pay-TV Hikes And Demand for Pay-per-view subscription model,”  organised by the Senate Adhoc Committee chaired by the Deputy Chief Whip of the Senate, Sabi Abdullahi, told the Senate that  the pay-per-view was  not in the interest of consumers. According to the Stakeholders including a major cable television firm in the country, MutiChoice Nigeria, the pay per view model being canvassed by the Senate as against the current monthly billing, was difficult to implement and that it would further hurt the economy. The Stakeholders spoke yesterday  at a one-day public hearing organised by the Senate Adhoc Committee that is at the moment investigating Pay-tv hikes and demand for the pay-per view subscription model in Nigeria. In his presentation, the Chief Executive Officer, CEO,  MultiChoice Nigeria, John Ugbe who said that  for the past 27 years of their operations, they are licensed and  that the free market economy is not favourable to pay-per-view. He said that  they operate within that framework of the business environment in Nigeria, and that pay TV operators, just like others should have the freedom to determine their prices. 

According to him, several legal and legislative moves made to compel the firm to operate per view model did not work because it was not feasible.  Ugbe said, “Whilst it may appear to be a noble intent for this Committee to be concerned over the rising cost of subscription services; however, the Pay-Per- View (PPV) model being canvassed by this Committee will not work either to the benefit of the consumer or the industry.  “Pay television services compete with other services for subscribers’ disposable income, including existing broadcasting services (public, commercial free-to-air and other pay television services), and other entertainment services, such as YouTube, Facebook, cinemas, video rental outlets and DVD retailers. The demand for pay television services fluctuates and is very sensitive to the price a subscriber has to pay and affordability factors. For example, demand may be higher during December when subscribers have more discretionary income or are willing to spend more on entertainment and lower during other periods in the year, i.e we see subscribers switching off the service in January when children go back to school and school fees have to be paid. This places constant pressure on MultiChoice to always be price-sensitive.

” If the subscription fees are either too high or too low, the pay television service will fail.  If the subscription fees are too high, the subscribers will unsubscribe, or will not subscribe in the first place, and the business will be unable to gain the critical mass necessary for its survival.  Similarly, if the subscription fees are too low, the business will be unable to cover its expenses and will inevitably go insolvent. It would appear that this problem is because of some confusion in understanding the basic definitions and distinctions between some of the existing operational business models in telecommunications and pay-tv broadcasting. A pay per view PPV is Not the same, and is Very different from Pay As You Go (PAYG). The PPV model allows a subscriber to watch some special one-off events, usually of the high-ticket variety in sports and entertainment, by paying for such events in addition to having an active subscription. Pay-As-You-Go, accommodates a metered mode of service, where consumers are billed only for the service they consume and not for a fixed period. 

“The desire by this Committee to adopt PPV is further challenged by the nonexistence of any technology that can detect and or determine the viewers are tuned in per time.  Once it is impossible to have this knowledge, billings based on “per view” become difficult if not almost impossible. In determining subscription fees, MultiChoice takes into account many factors, including inflation, increasing input costs, ever escalating costs of technical upgrades, the impact on subscribers and the exchange rate fluctuations. “The costs of satellite pay television are massive, ongoing and increase, rather than decrease, with time. Due to the current adverse economic situation, some of these factors which we discuss in detail below have over the years negatively impacted our cost of doing business and have put us under very challenging conditions, ” Ugbe said adding that  MultiChoice has made immense contributions to Nigeria’s GDP from FY2014/15 to FY 2020/21. The aggregate economic impact over the past five years is estimated to sum to around $2.5bn. By March 2021, it had rolled out the GOtv network across all six geo-political zones of Nigeria, providing coverage to close to 5 million Nigerians. 

With a total of 81 transmission sites, the cumulative spend on transmitter sites alone amounts to N25 billion, 69% of which was spent locally.  MultiChoice has provided decoder subsidies to its customers worth N32 billion over the last 5 year period. It has further supported the government’s efforts in educating the public about digital migration and has run a digital migration themed marketing campaign across the country. It is therefore my humble submission to this distinguished committee that due to the nature of content acquisition and technological limitations that PAYG model is not practical for broadcasting and thus is not practiced and basically cannot be implemented anywhere in the world.”

Also in his presentation, former NBC DG, Emeka Mba who noted that a pay per view (PPV) is not the same, and is very different from pay as you go (PAYG), said that the issues of Pay-Per-View(PPV) and Pay-TV pricing, have been the subject of several investigations by the National Assembly, the regulatory agencies and courts in the past. Mba said that in 2015, a Federal High Court sitting in Lagos, dismissed a suit by two Lagos based legal practitioners, seeking an order for the reversal of MultiChoice price increase. He said,  “The applicants had prayed the court to order the National Broadcasting Commission (NBC) to restrain MultiChoice from implementing a scheduled price increase and also implement the pay-per-view plan where subscribers could  choose the programmes or channels they want and pay as they watch. The Court held that the Plaintiffs were not under any obligation to continue to subscribe to the 1st Defendant’s products if unsatisfied with MultiChoice  subscription pricing.The suit was thereafter struck out for disclosing no reasonable cause of action.”

Also in his presentation, the CEO of Billsbox Services, Dr Monday Michaels Ashibogwu said that  the assumptions around PPV being better are incorrect and are underpinned by a misunderstanding of the model. He said, “The simple definition of PPV is a system under which a viewer is required to pay a certain fee for viewing special programmes such as live events or sports. The programme is broadcast at the same time to everyone subscribing to PPV service. Examples of content available on PPV include big-ticket boxing, WWE, UFC. Pay-Per-View (PPV) means the viewer pays for only what is watched at a fixed broadcast time. The addition of PPV to a package grants viewers access to programmes on a pay per view basis. In fact, this means that viewers purchase individual programmes they desire to watch on a specific PPV channel. The payment is specifically for a programme, show or event. Most prominent of PPV offerings are sporting events such as WWE, boxing UFC and other live event shows.  That the programmes are broadcast live means that they run on at a fixed time and are not subject to the control of the television package owner, who is more or less a vendor. PPV is essentially a pay as you use feature that is added on, upon payment for specific content, to a pay television package. It is a stand-alone.

“While  it is commendable that the Senate cares about consumers, there must also be empathy and care for businesses. It will do the country no good for foreign investors to get the feeling that an arm of the Nigerian government is an adversary of investors. It is our hope that your investigation will throw light to the market realities, regulatory framework and international best practice.” On his part, the Coordinator, Nigerian Viewers Collective, Mr Anthony Iyare who stressed that Nigeria must desist from inflicting further pains on the economy via strangulating their operations, said, “We are aware that inflation in the country is now over 20 per cent, the highest in 17 years. The content which they offer is bought in dollars and there has been a geometric drop in the value of the naira to the dollar. Government itself has increased the prices for almost all its services. The prices of services and consumer goods, including household ones, have risen astronomically and continue to do so in the last three years. Local and international economics dynamics are responsible. Pay TV service providers are not insulated from economic vagaries. Even the government, part of which the esteemed committee is, has raised the pump price of fuel. Diesel and aviation fuel prices have shot up beyond belief.

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15% petrol import tax requires strategic roll out – LCCI

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Lagos Chamber of Commerce and Industry (LCCI) has stressed the need for a measured and strategic rollout of the 15 per cent petroleum import tax to ensure sustainable economic impact. The Director-General, LCCI, Dr Chinyere Almona, gave the advice in a statement on Monday in Lagos. Almona noted the recent decision by the Federal Government to impose a 15 per cent import tax on petrol and diesel, a move aimed at curbing import dependence and promoting local refining capacity.

She said while the policy direction aligned with the nation’s long-term objective of achieving energy self-sufficiency and naira strengthening, a strategic rollout was imperative. Almona said that Nigeria was already experiencing cost-of-living pressures, supply-chain, and inflation challenges and that the business community would be sensitive to further cost shocks. “The chamber recognises that discouraging fuel importation is a necessary step towards achieving domestic energy security, stimulating investment in local refineries, and deepening the downstream petroleum value chain.

“However, LCCI expresses concern about the current adequacy of local refining capacity to meet national demand. A premature restriction on imports, without sufficient domestic production, could lead to supply shortages, higher pump prices, and inflationary pressures across critical sectors,” she said. Almona called on the Federal Government to prioritise the full operationalisation and optimisation of local refineries, both public and private, including modular refineries and the recently revitalised major refining facilities. She said that a comprehensive framework for crude oil supply to these refineries in Naira rather than foreign exchange would significantly enhance cost efficiency, stabilise production, and strengthen the local value chain.

She said the chamber’s interest lied in a diversified downstream sector where multiple refineries, modular plants, and logistics firms thrive. She urged government to resolve outstanding labour union issues and create an enabling environment that fostered industrial harmony and private sector confidence.

According to her, ensuring clarity, consistency, and transparency in the implementation of the new tax regime will be crucial in preventing market distortions and sustaining investor trust. “While the reform is justified from an industrial policy standpoint, its success depends on practical implementation, robust safeguards, and parallel reforms to alleviate cost burdens on businesses and consumers. With local capacity not yet established, this tax will increase the cost of fuels as long as imports continue. Government needs to address the inhibiting factors against local production and refining before imposing this levy to discourage imports and support local production,” she said.

Almona recommended that the implementation of the tax policy be postponed. She advised that during the transition period government demonstrate its commitment through action by empowering local refiners through an efficient crude-for-Naira supply chain that ensured sufficient crude. “With this, refiners can boost their refining capacity with a stable supply of crude and adequately meet domestic demand at competitive rates. At this point, the imposition of an import tax will directly discourage importation and boost demand for the locally refined products,” she said.

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Update: Sanwo-Olu, others harp on stronger private sector role to drive AfCFTA success

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Governor Babajide Sanwo-Olu of Lagos State has urged the private sector to take a stronger, more coordinated role in driving the successful implementation of the African Continental Free Trade Area (AfCFTA).

Sanwo-Olu, who made the call at the NEPAD Business Group Nigeria High-Level Business Forum, held on Thursday in Lagos, said that the agreement holds the key to transforming Africa into a globally competitive economic powerhouse. The theme of the forum is “Mobilising Africa’s Private Sector for AfCFTA Towards Africa’s Economic Development Amid Global Uncertainty”.

It brought together policymakers, business leaders, and development experts from across the continent. Sanwo-Olu was represented by the Lagos State Commissioner for Commerce, Cooperatives, Trade and Investment, Mrs Folashade Ambrose-Medebem. The governor said AfCFTA had the potential to lift millions of Africans out of poverty, but only if the continent’s business community seized the opportunity to scale production and integrate value chains across borders. “Governments can negotiate tariffs and treaties, but businesses must produce, export, invest, and believe in cross-border possibilities.

The private sector is the true engine of trade and industrialisation; without it, AfCFTA will remain a document and not a driver of development,” Sanwo-Olu said. He said that Lagos State had continued to create an enabling business environment through deliberate investments in infrastructure, logistics and technology, all designed to enhance productivity and trade efficiency. “From our vibrant tech ecosystem in Yaba to the Lekki Deep Sea Port and the expanding industrial corridors of the state, we are building a Lagos that supports trade, innovation, and investment,” he added. The governor stressed the need to empower Small and Medium Enterprises (SMEs), which he described as “the lifeblood of Africa’s economy”.

He said access to finance, mentorship, and digital tools remained essential for their growth. “Through the Lagos State Employment Trust Fund (LSETF), we have supported thousands of entrepreneurs with training and access to funding. When SMEs thrive, our communities grow, jobs are created, and the promise of AfCFTA becomes real,” Sanwo-Olu noted. In his goodwill message, Dr Abdulrashid Yerima, President of the Nigerian Association of Small and Medium Enterprises (NASME), called on African governments to align policy frameworks with the realities of the private sector to ensure the success of AfCFTA.

Yerima said Africa’s shared prosperity depended on how effectively the continent could mobilise its entrepreneurs and innovators to take advantage of the 1.4 billion-strong continental market. “As private sector leaders, the employers of labour and creators of opportunity, we must move from aspiration to achievement, from potential to performance. AfCFTA is not just an agreement; it is Africa’s blueprint for collective economic independence,” he said. He emphasised the importance of strengthening cooperation among business coalitions, cooperatives, and industrial clusters to ensure that micro and small enterprises benefit from cross-border trade opportunities. “No SME can scale alone in a continental market.

We must build strong business networks that allow small enterprises to grow into regional champions,” he stressed. Yerima further encouraged African nations to adopt global best practices and digital frameworks, such as the OECD Digital for SMEs (D4SME) initiative, to improve access to knowledge, technology, and markets. Also speaking at the event, Mr Samuel Dossou-Aworet, President of the African Business Roundtable (ABR), urged African leaders to fully harness AfCFTA’s opportunities to build inclusive and sustainable economies. Dossou-Aworet noted that while Africa was currently the world’s second-fastest-growing region after Asia, sustained growth would require greater industrialisation and investment in human capital.

“The entry into force of the AfCFTA has expanded Africa’s investment frontiers. Where once our markets were fragmented, we now have a unified platform for trade and production. But growth must be inclusive, not just in numbers, but in impact on people’s lives,” he noted. Citing data from the African Development Bank (AfDB), Dossou-Aworet observed that 12 of the world’s 20 fastest-growing economies in 2025 are African, including Rwanda, Côte d’Ivoire, and Senegal. However, he cautioned that Africa’s GDP growth of around four per cent remained below the seven per cent threshold needed to significantly reduce poverty. “We must ensure that growth translates into better jobs, infrastructure, and access to opportunities for women and youth,” he stressed. He also called for innovative financing models to bridge Africa’s infrastructure gap and improve competitiveness in the global market.

“Africa needs market access and trade facilitation mechanisms to enable its products to reach global markets. Access to affordable capital is key, and our financial systems must evolve to support trade,” he added. Dossou-Aworet reaffirmed the African Business Roundtable’s commitment to supporting enterprise development and promoting Africa as a prime destination for investment. “This is Africa’s moment. If we work together, government, business, and citizens, we will build an Africa that competes confidently in the global economy and delivers prosperity for its people.”

The forum, convened by the NEPAD Business Group Nigeria, brought together regional and international partners to strengthen collaboration between public and private sectors in advancing AfCFTA’s goals. Chairman of the group, Chief J.K. Randle, commended the participation of leading business executives and policymakers, saying it reflected Africa’s readiness to take ownership of its economic destiny. Randle said, “We can no longer rely on external forces to drive our growth. The private sector must rise as the torchbearer of Africa’s transformation under AfCFTA.” He added that the forum would continue to serve as a platform for dialogue, knowledge exchange, and action planning to position African enterprises at the centre of global trade.

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First ever China–Europe Cargo transit completed via the Arctic route

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The first-ever container transit from China to Europe via the Northern Sea Route (NSR) arrived at the British port of Felixstowe on October 13, 2025. The voyage marked a breakthrough in developing the NSR as a sustainable and high-tech transport corridor connecting Asia and Europe. The development of this Arctic route reflects the steady expansion of global trade flows — an evolution that reaches every continent, including Africa, where maritime industries and energy corridors continue to expand.
The ship carrying nearly 25,000 tonnes of cargo departed from Ningbo on September 23 and entered the NSR on October 1. Navigation and information support was provided by Glavsevmorput, a subsidiary of Rosatom State Atomic Energy Corporation. The Arctic leg of the voyage took 20 days, cutting transit time almost by half compared with traditional southern routes. This new pathway complements existing ones, creating broader opportunities for efficient and sustainable logistics worldwide.
The Northern Sea Route is developing rapidly, becoming a viable and efficient global logistics route. This is facilitated by various factors, including the development of advanced technologies, the construction of new-generation nuclear icebreakers, and growing interest from international shippers. Working in the Arctic is challenging but we are transforming these challenges into results. Along with the main priority of ensuring the safety of navigation on the Northern Sea Route, managing the speed and time of passage along the route is becoming an important task for us today,” noted Rosatom State Corporation Special Representative for Arctic Development Vladimir Panov.
The Northern Sea Route, spanning about 5,600 km, links the western part of Eurasia with the Asia-Pacific region. In 2024, cargo turnover reached 37.9 million tonnes, surpassing the previous year’s record by more than 1.6 million. Container traffic between Russia and China doubled compared to 2023, and by mid-2025, 17 container voyages had already been completed, moving 280,000 tonnes — a 59% increase year-on-year.
The expansion of this Arctic transport route is becoming part of a broader global effort to strengthen connectivity and diversify supply chains. For Africa and the wider Global South these developments demonstrate how innovation in logistics can stimulate new opportunities for trade, technology exchange, and sustainable growth. As new corridors emerge, the world’s regions are becoming more closely linked — not in competition, but in collaboration — shaping a more resilient and interconnected global economy.

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