Truecaller, Google partner to improve video calling as Truecaller rolls out new SMS and flash messaging services

Truecaller has said it has a strategic agreement to integrate Google Duo, a high quality video calling service, within the Truecaller app. This will add a crucial communications layer that strengthens the value of Truecaller’s wildly popular dialer, caller ID, and spam blocking app already used by more than 250 million users globally.
Along with news of this integration, Truecaller announced a completely new redesign of the Android app, and now with a broader array of useful features including: SMS that instantly see who’s SMS’ing you and filter out all spam messages. Spam SMS account for 15per cent of all SMS messages sent globally, and represents 1.2 trillion spam messages each year.
Another new feature is Flash Messaging that will allow user to send quick pre-defined messages to any Truecaller user to let them know if you’re in distress, you’re on your way, your location, or that you’ve reached home.
“From the very beginning we have worked relentlessly to build a product that helps simplify communications for consumers across the globe, and help them address important needs such knowing the identity of those calling, and blocking unwanted numbers. With valuable partners like Google, we are excited to take the next step in our journey, bringing all your mobile communications under one roof and giving you the safest, most efficient, and most convenient experience possible without having to switch back and forth,” said Nami Zarringhalam, Co-founder and CSO of Truecaller.
“Video calling should work for everybody, regardless of what platform they are on. Our aim is to make video calling simple, fast, and available to everyone,” said Amit Fulay, Head of Duo at Google. “With this Truecaller integration, we’re able to bring a better video calling experience to millions of new users.”
The new look and feel of Truecaller is consistent with its ongoing commitment to provide a safe and efficient experience for millions of mobile users who’ve become increasingly frustrated by the growing problem of spam calls and texts from unknown users. Now as one of the fastest growing mobile apps in the world, Truecaller sits at the center of your mobile phone experience helping you connect with the people who matter, in the way you want to communicate, while avoiding calls and texts from those you don’t.
Google Duo is a simple video calling app that takes the complexity out of video calling. The service has been built to be fast and reliable, with a single button push for connecting with other users.
Truecaller integration with Google Duo will be available in the coming months for Android and iOS as a permission-based service, where users will be able to opt-in and out at any time.