MTN promises stronger customers’ engagement, says major business deals sealed on Golf Courses

MTN Nigeria said it is deliberately using lifestyle platforms such as golf to connect with customers, encourage networking and showcase premium products and services.

This was as it said many high-level business decisions and strategic deals are often sealed on golf courses rather than inside corporate boardrooms, adding that it has strengthened engagement with premium customers through the 2026 MTN Prestige Golf Classic in Port Harcourt.

MTN’s General Manager for Regional Operations, South-South, Ifeanyi Udom, speaking during the tournament at the Port Harcourt Club said the annual golf tournament has become a strategic platform for relationship building among high-value customers and the golfing community.

He said “at MTN, we try to connect with our customers at their passion points to make sure that we’re supporting the things that bring out the best in our customers, things that they like and enjoy”.

“The golf classic is one of those platforms for our high-value customers and our golfing community so that we give them a platform to come and socialize, network and collaborate because the reality is that a lot of very important decisions are not really made in the office or the boardrooms; some decisions are made on the golf courses.”

Udom hinted that beyond sponsorships and customer engagement events, the company has remained focused on delivering top-quality network services across all its platforms.

Udom said: “The most important thing in being a service provider is to continue to provide very top-notch quality and excellent service to customers.

“One of the things that we do beyond providing platforms is to make sure that first of all the network is always optimal, be it our 4G, 5G, fibre or whatever product that you are on in MTN.”

Commencing of the recent telecom regulatory directive banning the borrowing of data complied with by operators, She said: “This was a directive that all the telcos had to abide by. We all took the directive from our regulator and so we obeyed the instructions of the regulators. We’ll never disobey the regulators.”

The MTN regional boss announced that the MTN Prestige Golf Classic would remain an annual event, revealing that discussions were already ongoing to expand the tournament and introduce more engagement opportunities.

“This is the second edition and it’s going to keep coming back. Last year was great, this year is greater and I’m hopeful that every year is going to get better and better,” she said.

However, the Winner of the 2026 MTN Prestige Golf Classic, Mrs. Ochade Adjabo of Rumuokwurushi Golf Club, described her victory as a rewarding and memorable experience.

She said “it’s just a wonderful experience. I came out here to relax and enjoy myself and of course I’m rewarded with this beautiful win.”